Now & Then New can be better, but not necessarily

Wednesday, August 19, 2009

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As I read Parade Magazine on Sunday, Aug. 9, I came across an unusual ad for a breakfast cereal. It was advertising new Vanilla Almond Shredded Wheat. But rather than touting its "newness," the ad centered on what was not new! The wording was, "So while the natural vanilla and real almonds in Post Vanilla Almond Shredded Wheat may be new, they're simply baked into pure, honest-to-goodness wheat - the same kind we've been shredding for 117 years.

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Community, Pages 5 on 08/19/2009

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